Apple is abandoning its expensive image (AAPL)

For years, Apple customers would complain about the Apple Tax — the premium over similar products from other companies that you would have to pay for Apple s design and software.  It was an earned reputation. Apple stuff is premium, and increasingly, it s sold as a luxury product as well — think of the $20,000 gold Apple Continue reading Apple is abandoning its expensive image (AAPL)
http://community.office365cloudsupport.com/office-web-apps/apple-is-abandoning-its-expensive-image-aapl

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