A quiet force that has propped up mobile advertising is suddenly sliding

For years,  game ads — that is, ads that urge people to install the latest mobile game app — have quietly served as the lifeblood of mobile advertising. As more people started playing games on mobile devices in recent years, a growing number of marketers were finding these games to be a solid place to run video ads. But things may be changing. Continue reading A quiet force that has propped up mobile advertising is suddenly sliding
http://community.office365cloudsupport.com/office-web-apps/a-quiet-force-that-has-propped-up-mobile-advertising-is-suddenly-sliding

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