IDG Contributor Network: Success secrets for conversational commerce

When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was 1-800-Flowers.com.  Mark Zuckerberg, Facebook CEO, demoed their beta platform as part of his announcement, joking “To order from 1-800-Flowers, you never have to call 1-800-Flowers again.”Since then, Facebook has continued to expand the platform’s capabilities, adding payment methods and enhanced UI capabilities.  As a result, more than 34,000 businesses have launched chatbots on the platform, with more on the way.To read this article in full or to leave a comment, please click here
http://www.cio.com/article/3211490/consumer-electronics/success-secrets-for-conversational-commerce.html#tk.rss_consumerelectronics

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