IDG Contributor Network: Success secrets for conversational commerce

When Facebook Messenger announced the opening of its chatbot platform a little over a year ago, one of the first companies to leap into serving customers via automated chat was  Mark Zuckerberg, Facebook CEO, demoed their beta platform as part of his announcement, joking “To order from 1-800-Flowers, you never have to call 1-800-Flowers again.”Since then, Facebook has continued to expand the platform’s capabilities, adding payment methods and enhanced UI capabilities.  As a result, more than 34,000 businesses have launched chatbots on the platform, with more on the way.To read this article in full or to leave a comment, please click here


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