YouTube is making a play for Nickelodeon’s lunch money

Kids aren t watching TV the way the used to, yet marketers are still spending on TV ads aimed at children and their parents. Google is trying to capture some of these budgets with YouTube Kids. Mattel is moving some of its TV spending to YouTube as part of an annual upfront commitment. Kids are not watching TV Continue reading YouTube is making a play for Nickelodeon s lunch money
http://community.office365cloudsupport.com/office-web-apps/youtube-is-making-a-play-for-nickelodeons-lunch-money

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